They 100% have been selling ARM windows machines for years now, they just suck in comparison to x86

They did push for universal binaries, but no devs wanted to make the switch, I actually appreciate that Windows didn’t bork all prior applications unilaterally like Apple does with most of their OS releases (I work for a company that has a program with Linux/windows/macOS and I swear every single major macOS update breaks shit and Apple doesn’t give a fuck)

I don’t see the performance being comparable yet, at least in my experience the power of ARM is much more in its energy efficiency, it simply does not compete in actual real world power (at least yet)

Ultimately I think it comes down more to Apple vs Windows approaches, Apple controls every aspect of every official device running macOS, windows is much more free form with so many manufacturers and different configurations being possible.

I would never willingly purchase an Apple device for that reason, but I also like Linux, just too much of a gamer to constantly want to worry about compatability.