Paris Hilton’s media company suspends ads on X, one month after agreeing to touted partnership with the platform::Paris Hilton’s entertainment company 11:11 Media has pulled an advertising campaign from Elon Musk’s X just one month after announcing an exclusive partnership with the platform, becoming the latest brand to halt ad spending on the site formerly known as Twitter over concerns about antisemitism and pro-Nazi content on the site.
Good for Paris Hilton’s media company? A month ago Elon Musk was a piece of shit, X was a piece of shit and she signed an exclusive deal with a piece of shit. That makes her and her company pieces of shit by proxy. Now she is just using this for media attention because otherwise no one would give a shit about her or her company.
Exactly. The rat abandoning the sinking ship analogue comes to mind.
It is rare that a rat gets onto a ship whilst it’s already sinking only to abandon it shortly later though.
the rat thought there was a cheese on board.
It’s a special kind of rat with no common sense I guess…
I didn’t even know she was still alive
What the fuck does her media company have to advertise?
Accurate assessment
To quote something I heard the other day… You have said the actual truth.
Is she still a thing?
Na, she’s still a person.
Thanks for clarifying that dad
Yeah, that dad is more clear now.
I’m this close to blocking every single thread on lemmy with the letter X in it.
I didn’t come here for endless feed of news about Elon Musk and Twitter. You guys are insane.
Maybe you’re on to something. Maybe the reason for the rebrand was making it harder to block.
Ah, Paris, I’ll never forget my first virus.
Thatshot.
This is the best summary I could come up with:
Paris Hilton’s entertainment company 11:11 Media has pulled an advertising campaign from Elon Musk’s X just one month after announcing an exclusive partnership with the platform, becoming the latest brand to halt ad spending on the site formerly known as Twitter over concerns about antisemitism and pro-Nazi content on the site.
The deal, which was touted by Yaccarino as a long-term, “official partnership” between Hilton, 11:11 Media, and X, aimed to create “a launchpad for new initiatives in video and live video, live commerce, Spaces, and so much more.” The deal also established a revenue-sharing agreement between the parties.
Yaccarino, a former NBCUniversal advertising chief who has been tasked with wooing wary advertisers back to X despite Musk’s tumultuous leadership, declared Hilton the “queen of pop culture” and described the partnership as “a new era” that would reside exclusively on X.
Hilton remains active on the platform via her personal account, @ParisHilton, where she has amassed 16.6 million followers.
The decision by 11:11 Media to pull its advertising campaign from X comes after at least half a dozen brands also paused their ad spending on X last week over concerns about pro-Nazi content and Musk’s embrace of an antisemitic conspiracy theory on the platform.
Other major brands, including Disney and Paramount, followed suit on Friday, but did not specify their reasoning for pulling their ad spending from X.
The original article contains 319 words, the summary contains 207 words. Saved 35%. I’m a bot and I’m open source!
