Wendy’s has spoken to its manager after suggestions that it plans to introduce “surge pricing” to its menu received a decidedly frosty response this week, with the company scrambling to clarify that it has no intention of making itself the Uber of fast-food chains.

  • FuglyDuck@lemmy.world
    link
    fedilink
    English
    arrow-up
    0
    ·
    edit-2
    7 months ago

    So to clarify, they’re saying that they’ll roll it out in ‘25 or so. And that it will be only used for discounts.

    What they’re not sayin, is that they’re going to take the year to jack prices to 3x normal- incrementally so people won’t notice all at once.

    Then they will offer discounts- 50%, maybe.

    So even the discounted price will still be 1.5x more costly, while the surge pricing is 3x.

    Further, they’ll probably tie the discounts to app use; an app which invades your phone and gives them shitloads of data.

    Tl:dr: Wendy’s CEO thinks we’re all dumb.

    • skulblaka@startrek.website
      link
      fedilink
      arrow-up
      0
      ·
      7 months ago

      Tl:dr: Wendy’s CEO thinks we’re all dumb.

      People still purchase Wendy’s, he’s got good reason to think that.

    • PatFusty@lemm.ee
      link
      fedilink
      arrow-up
      0
      ·
      7 months ago

      It will be the anti surge. Just charge prices 3x higher but if you own the app and come in between 1pm and 5pm you can get 50% off. I hate this “own the app for discounts” but this is 100% what will happen. Id be willing to wager my sons entire life on this.

    • KoalaUnknown@lemmy.world
      link
      fedilink
      arrow-up
      0
      ·
      edit-2
      7 months ago

      an app which invades your phone and gives them shitloads of data

      Their app isn’t too bad (at least for now). It has enough data collection that I wouldn’t want to download it, but it just strait spyware like some fast food apps cough McDonald’s.

      • FuglyDuck@lemmy.world
        link
        fedilink
        English
        arrow-up
        0
        ·
        7 months ago

        It’s tracking location.

        That’s a pretty massive red flag for an app that has exactly zero need for it.

      • Pika@sh.itjust.works
        link
        fedilink
        English
        arrow-up
        0
        ·
        7 months ago

        Speaking of things that the McDonald’s app has access to, I just double checked mine on Android and it has permissions to access your pictures and files by default, I’m sure it was part of that thing that you just select through in order to access the app but that’s kind of concerning can understand location, files is a little weird

        • BigMikeInAustin@lemmy.world
          link
          fedilink
          English
          arrow-up
          0
          ·
          7 months ago

          The earlier version required access to all your files to even start. They did update it to not need that anymore. But if you already had it installed with access to files, it kept that access.

          But, yes, that’s completely unacceptable they required that at all.

    • circuitfarmer@lemmy.world
      link
      fedilink
      arrow-up
      0
      ·
      7 months ago

      I think all CEOs think their clientele are dumb. It’s literally the only real requirement to be a CEO, besides already being rich and knowing the right people.

    • TenderfootGungi@lemmy.world
      link
      fedilink
      arrow-up
      0
      ·
      7 months ago

      This is exactly what Sonic does with drinks. They used to have a half price afternoon window, but now I believe you have to use the app to get it (not 100% sure, their food is garbage)

      • FuglyDuck@lemmy.world
        link
        fedilink
        English
        arrow-up
        0
        ·
        7 months ago

        I haven’t been to Sonic in ages.

        there’s an old not-chain drive-in diner near here that’s a thousand times better. (and I mean, like it’s been around long enough to have been one of the OG’s.) IIRC, the only thing I really liked was their ice.

    • olympicyes@lemmy.world
      link
      fedilink
      English
      arrow-up
      0
      ·
      7 months ago

      The CEO should be fired. Thousands of restaurants already have variable, demand based pricing, but no one cares because those restaurants call it “happy hour”.