Zachary Levi is causing a stir once again with his comments about Hollywood. The Shazam! star was at a fan event where he called out the film industry for the “garbage” content they out…
Your average movie goer isn’t capable of telling from a trailer if a movie is going to be garbage or not.
Of course not. A trailer is just an ad. That’s like expecting to be able to tell if a smartwatch is good after watching an ad.
So a possible solution could be professional/expert reviews. We need to be able to trust them though (no bought reviews etc.) and they shouldn’t be snobbish against pure entertainment movies. Unfortunately this will only work if people actively seek out those reviews (at least I can’t think of a way to actively push the reviews to the consumers), which does not work as long as movies are consumed in order to not think. Which they will be as long as they are as shitty and brainless as many are right now.
We used to have that back in the day with Siskel and Ebert. Two, classically trained film reviewers, who had a show that aired the week before the films they were reviewing were due to come out.
Of the two, Ebert would go easier on pure entertainment movies than Siskel would. They didn’t always agree, but when they did, you could be assured it was either really good or really bad.
We don’t really have an equivalent in this day and age with review embargoes and such.
I give props to Ebert for putting his money where his mouth is and actually writing a movie. While not a great movie, he was still willing to go through the process of writing a screenplay and getting the movie made.
Of course not. A trailer is just an ad. That’s like expecting to be able to tell if a smartwatch is good after watching an ad.
So a possible solution could be professional/expert reviews. We need to be able to trust them though (no bought reviews etc.) and they shouldn’t be snobbish against pure entertainment movies. Unfortunately this will only work if people actively seek out those reviews (at least I can’t think of a way to actively push the reviews to the consumers), which does not work as long as movies are consumed in order to not think. Which they will be as long as they are as shitty and brainless as many are right now.
We used to have that back in the day with Siskel and Ebert. Two, classically trained film reviewers, who had a show that aired the week before the films they were reviewing were due to come out.
Of the two, Ebert would go easier on pure entertainment movies than Siskel would. They didn’t always agree, but when they did, you could be assured it was either really good or really bad.
We don’t really have an equivalent in this day and age with review embargoes and such.
I give props to Ebert for putting his money where his mouth is and actually writing a movie. While not a great movie, he was still willing to go through the process of writing a screenplay and getting the movie made.