A distillery is halting production of discount four-litre vodka jugs after the Alberta minister responsible for the province's liquor industry called out the product for not being responsibly priced.
Pictures of the jug and price circulated as a funny/embarrassing " 'berta, fuck yeah!" meme. Absolutely nobody cared in the slightest bit.
So of course Marlaina and co. jumped on it to make headlines and noise about being the authority on good corporate behaviour, and looking out for the best interests of Albertans, etc…
It’s UCP noise-making and flag-waving, nothing more.
The ‘issue,’ as far as I’m concerned, is this:
Pictures of the jug and price circulated as a funny/embarrassing " 'berta, fuck yeah!" meme. Absolutely nobody cared in the slightest bit.
So of course Marlaina and co. jumped on it to make headlines and noise about being the authority on good corporate behaviour, and looking out for the best interests of Albertans, etc…
It’s UCP noise-making and flag-waving, nothing more.