Purchase of Intellivision Trademarks and Games Unites Competing Brands from the ‘70s and ‘80sPARIS and NEW YORK, May 23, 2024 (GLOBE NEWSWIRE) -- Atari® — one of the world's most iconic consumer brands and interactive entertainment producers — announced today it has purchased the Intellivision brand and certain games from Intellivision Entertainment LLC. Intellivision Entertainment LLC will rebrand and continue its business of developing and distributing the Amico brand game console with a licen
Sunk cost? Perhaps they think the idea has potential without the baggage of having The First American around.