The struggling coffee chain has tapped Chipotle CEO Brian Niccol to be its new chairman and CEO, effective September 9. Starbucks’ stock soared more than 13% in premarket trading, while Chipotle’s dipped 8%.
Niccol has been leading the Mexican-inspired food chain since 2018, with Starbucks saying he has set “new standards in the industry and driven significant growth and value creation,” pointing to its revenue growing nearly 800% during his tenure.
Chipotle was good years ago.
Chipotle was convenient before 2010. Local joints had less menu options but at least they were tasty. Since 2010 it’s a building I drive by once in a while.
I understand some people don’t have alternatives. I’m sorry for y’all.
It was tasty and a decent enough value through the mid-2010s.
Since then, quality has plummeted, sizes halved, and prices doubled - so if it’s not extremely convenient, it’s far from worth it.
Huh, look at that. Niccol took the reins in 2018, right at the time of the shift. Doesn’t matter, line goed up!
I guess it’s still able to make money by coasting on brand recognition, but Bri-Bri is already long gone and won’t have to worry about the consequences.
What little quality Starbucks has left is about to go the same way - but it’s got even more inertial
The enshittifiation continues.
I’m never going to budge. We can talk about why it got worse or why Starbucks will get worse. But. Starbucks and Chipotle have always been the “ Fast food “ or “McDonalds” of coffee and burritos. But again, I was lucky enough to have local alternatives in my town.
Taco Bell was the Mexican McDonald’s. Chipotle was never that much more authentic, but at least it raised the bar in relation. It is now a mere shell of what it once was.
I’ve never met anyone who refers to Taco Bell as Mexican food.
I guess you’ve never been to the Midwest.
I dated a woman who referred to Taco Bell and Fazoli’s as Mexican and Italian, respectively.
Midwest born and raised. “Dog food” was the term used.
Well, congratulations on your superior intellect and worldliness, I guess.
My brother in Christ, the McDonald’s of coffee is McDonald’s.
I use McDonalds as an adjective.
Don’t you mean “Jjjjgjj?”