…so the fact that the US is large somehow explains how that sign got through its entire chain of production and deployment without anyone realising that Latino people don’t speak Latin?
I’m not American, but I’m really surprised that some Americans don’t know anything about Spanish.
having a lot of Latinos in one place doesn’t mean there’s a lot elsewhere, or that the people who made the sign are even anywhere close to familiar with any sort of Latino culture… for example, in Minnesota, there’s a large number of Puerto Ricans in St Paul. if you drove forty minutes out west, you’re not going to see that. Same goes with the Somali influence in Cedar Riverside, or the Hmong neighborhoods.
as for the sign… the people who actually made the sign don’t give a flying rat’s ass what’s on it. A client sends them a picture or something, they print it, and send it out. If anyone even actually looked at it. It could have been an entirely automated service like vistaprint or whoever.
its like the bakers that put “just say ‘Happy Birthday’ in rainbow icing letters” on the cake. they’re not paid enough to care what they’re actually printing.
Which means the only people who probably who really needed to fail to understand the distinction is… the people that ordered it. And when you’re talking about somebody who probably hung that up on their fence… there’s not a “chain” of people involved.
as for the sign… the people who actually made the sign don’t give a flying rat’s ass what’s on it.
Pre-press is part of my job. I care about the quality of the art and whether or not the text prints correctly. I send a proof to the client after I’ve checked those thing, and they verify that the text, etc. is correct, that we have the correct size, material, and so on. If someone sends me artwork that’s going to end up printing at 26dpi, then I’m going to let them know that it’s going to look bad. If they send raster text that they’ve blown up 5x and is all bitmappy, I’m gonna let them know that they need to fix that.
If the text is in Latin rather than Spanish? Not my concern.
…so the fact that the US is large somehow explains how that sign got through its entire chain of production and deployment without anyone realising that Latino people don’t speak Latin?
No. it explains this:
having a lot of Latinos in one place doesn’t mean there’s a lot elsewhere, or that the people who made the sign are even anywhere close to familiar with any sort of Latino culture… for example, in Minnesota, there’s a large number of Puerto Ricans in St Paul. if you drove forty minutes out west, you’re not going to see that. Same goes with the Somali influence in Cedar Riverside, or the Hmong neighborhoods.
as for the sign… the people who actually made the sign don’t give a flying rat’s ass what’s on it. A client sends them a picture or something, they print it, and send it out. If anyone even actually looked at it. It could have been an entirely automated service like vistaprint or whoever.
its like the bakers that put “just say ‘Happy Birthday’ in rainbow icing letters” on the cake. they’re not paid enough to care what they’re actually printing.
Which means the only people who probably who really needed to fail to understand the distinction is… the people that ordered it. And when you’re talking about somebody who probably hung that up on their fence… there’s not a “chain” of people involved.
Pre-press is part of my job. I care about the quality of the art and whether or not the text prints correctly. I send a proof to the client after I’ve checked those thing, and they verify that the text, etc. is correct, that we have the correct size, material, and so on. If someone sends me artwork that’s going to end up printing at 26dpi, then I’m going to let them know that it’s going to look bad. If they send raster text that they’ve blown up 5x and is all bitmappy, I’m gonna let them know that they need to fix that.
If the text is in Latin rather than Spanish? Not my concern.