Microsoft quickly deleted a wintry scene promoting ID@Xbox
  • I_Has_A_Hat@startrek.websiteEnglish
    0·
    8 months ago

    I see literally zero problems here. Did they have a contract with an artist? They didn’t? Well then it sounds like they have no obligation to use a real artist.

    AI art is here to stay, and companies will be using it heavily. It’s ignorant to think they would choose otherwise. Why pay an artist to make an image you may not even like over the course of a few days when you could get hundreds of images to choose from in a few seconds using AI? It’s 1000 times easier and more convenient.

    • Snowcano@startrek.websiteEnglish
      0·
      8 months ago

      It’s tone deaf as fuck. From the article: “If you can’t hire an artist to do advertising, I highly doubt you’ll do it with independent developers.”

    • FiveMacs@lemmy.caEnglish
      0·
      8 months ago

      A billion dollar company…

      They also saw a problem since they deleted it

  • Corroded@leminal.spaceEnglish
    0·
    8 months ago

    I really don’t care one way or the other. I think AI being used is an inevitability. I think it would only really be relevant if Microsoft had a policy against AI being used in games for things like asset generation for example.

    • Primarily0617@kbin.social
      0·
      8 months ago

      gods am i glad microsoft didn’t have to dip into their literal trillion dollar valuation to pay independent artists any money at all to advertise the independent developers they’re so gleeful to take credit for

      • Corroded@leminal.spaceEnglish
        0·
        8 months ago

        I’m not defending Microsoft. They’re a soulless corporation releasing an ad around a holiday where a lot of people have time off and recently received gift cards and spending cash. I don’t think them paying for an artist one time when they hope to use AI for a majority of their throwaway adverts really matters.